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If someone has non-alcoholic drinks they think are alcoholic and then they proceed to get "wasted" and make an ass out of themselves, is that a legit placebo effect happening? (lemmy.world)

submitted 6 days ago by cheese_greater@lemmy.world to c/nostupidquestions@lemmy.ca

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Read variations on this story a few times and it usually involves there being a mixup or whatever and someone "drinks" to "excess" but its not actually spiked or alcohol or anything psychotropic and they end up making an ass out of themselves and everybody else knew they didnt actually drink.

Are they faking or did they experience an honest placebo experience or something else crazy?

Something something cultural expectations

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[–] ultranaut@lemmy.world 24 points 6 days ago

Long ago I attended a lecture by a researcher who studied exactly this phenomena. As I recall it, they found that context is very important. If you are in a setting you associate with drinking and you drink something that replicates important elements of the experience, the chances of you subjectively feeling intoxicated increase substantially. People would be shocked to find out that they had been drinking cocktails that only had alcohol on the rim or non-alcoholic beer at the end of the experiment because they had felt it so strongly. Almost everyone they tested with replication of a real drinking experience maximized felt like they had drank alcohol to some extent and you could see their behavior change in very obvious ways as if they had consumed alcohol. The less they replicated the experience the less people felt it, so a nonalcoholic cocktail with alcohol around the rim you smell as you drink was more impactful than the same drink without the smell of alcohol on the rim, and whether the experiment was done in a bar like environment or a lab like environment made a significant difference.