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this post was submitted on 26 Aug 2023
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Star Trek
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r/startrek: The Next Generation
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Already have. Watched half the first season, then noped out of it.
Netflix shows get a lot of high audience ratings because they are dropped all at once or in half-season blocks. They are counting on binge watch behaviour. This can be misleading against weekly releases. Basically, it means Netflix shows will almost always dominate on a weekly count of minutes watched.
Nielsen isn’t giving total minutes watched per show per year stats, but those who buy the full data or have other metrics are looking at that instead.
A few Netflix shows, like Stranger Things, stay on top even after the equivalent time of a weekly release, but most don’t. This means Netflix has to be dropping new content constantly and has driven the content arms-race on streamers.
However, there’s accumulating evidence that weekly drops hold subscribers better. This is why HBO Max, Disney and Paramount stick with that. When their shows can break in a weekly count against the latest Netflix drops, they’re doing incredibly well.