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this post was submitted on 30 Aug 2023
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No Stupid Questions
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No such thing. Ask away!
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I really don't understand the massive ad spend from most companies. I'm a bit of a minimalist. I have like the Ron Swanson "people who buy things are suckers" mentality. I buy wood, material, tools and occasionally computer parts. Outside of shoes most of my clothes are 5+ years old and most of my shoes are too.
All that to say, I guess I'm an outlier. I haven't clocked on and bought anything from an ad that I can ever remember and I've been living a life very lacking in consumer disposable goods that they push for going on a decade ago this point.
I don't understand anyone who doesn't do extensive research and buy the best product in their price range on any purchase these days. If I do need to buy something I probably average an hour of research on any product I spent over $100 on and far more on anything over $1,000. Astroturfing YouTube reviews and forums would be more effective than ads on my purchase decisions. Which they do too, but they're normally pretty easy to spot.
While I subscribe to your worldview significantly, a lot of people buy for personal prestige, and a lot of what is being advertised on social media consists of vanity and luxury products.
Virtually no one is buying Air Jordans primarily because of their comfort and durability, however durable and comfortable they might be.
Easiest answer is you aren't their target market, but the return on ad spend in targeted advertising is huge so the target market is out there.
Advertising and marketing is about creating a story. Coke will spend a billion on the story that a coke add in your feed, and one during the game, will get you to buy a coke at the gas station on your road trip or something.
Social media, and the internet in general, also provided better targeting and reports than ever before. They get tons of advertising money because they can make a report that the ad was seen X times and clicked Y times, that makes their advertisers happy.