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Meta's Threads experience seems horrible
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They seem to be largely confused by it.
Personally, it’s feels like a shittier version of insta. At least insta you can curate what you see. Threads you can’t. Plus the non tech savvy signed up for it then started asking what it was and what the fediverse is pretty much immediately. If your customers don’t even understand what your product is it’s probably not going to last too long. lol.
Some folks didn't understand Twitter at first and yet it kept going. Remember, the earliest days of it involved people posting what they were having to eat and other silly seeming stuff 'cause they were trying to figure it out. Somehow it then transformed into this major platform that some journalists got addicted to thanks to a lot of the latest info popping up there, and now some of those same journalists & the like are scrambling about for anything similar.