this post was submitted on 20 Jul 2025
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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette (pressgazette.co.uk)
submitted 2 weeks ago by 1984@lemmy.today to c/technology@lemmy.world
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] NutWrench@lemmy.ml 2 points 1 week ago

Well, "dark traffic" sounds SCARY. You wouldn't want to do anything scary, would you? Like, use the computer you paid for to control the content you want to see? /s