this post was submitted on 28 Jul 2025
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FDR won 4 consecutive elections not because he had "good messaging", but because he actually delivered for the people. Republicans had to instill term limits because they didn't want that happening again.
You think he would have won even a second term if he didn't get the US out of the Great Depression with his policies? WWII economy also played a part here, but in modern times, the US has been in perpetual war with several different countries, and the only people getting rich off that are the wealthy few, again, due to policy.
FDR had fantastic messaging. FDR was the first president to use mass media to speak directly to the people through his fireside chats. He definitely connected with people on an emotional level.
Also the Great Depression didn't end until well into his second term