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this seems to be the theme of the season mateys
(lemmy.dbzer0.com)
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Like another poster said, investors are pushing for profits. The Sillicon Valley model of throwing money at it until they figure it out is suffering with the downturn in the markets. So with the VC and investor money drying up, sites are pushing to make money to keep the lights on.
I would't say keeping the lights on, more then trying to beat covid lvl profits.
I think this is the real thing. If online companies don't match the extremely ridiculous and luck they had during the pandemic then they are doing "worse" even if they are doing just fine.
All of them also seem to be focused more on short term gains over long term losses (i.e. meeting quarterly goals by raising rates but driving away otherwise good customers and completely disregarding the benefit of customer loyalty.).