this post was submitted on 20 Aug 2025
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I do like the idea the baby gear can be designed aesthetically for the parents using it. Not just soft pinks and blues, and preschool prints.
Ya, I'm not into the aesthetic but it does represent the societal progress in parental roles.
The molle panel could hold so many binky leashes too.
"Military" as an aesthetic is very 90s-minded. Like, 30 years ago, when I was a dumb teenager who was excited to see the live-action GI Joe movie, cosplaying as an Elite Operator Guy felt no different than playing around as a cowboy or a knight or a jedi.
Now? Idk. I can only expose myself to so many "Gaza Humanitarian Foundation" gore videos, with guys dressed like that opening fire on a crowd of starving Arab children, before I've lost my taste for this kind of aesthetic choice. Its beginning to feel like I'm seeing a guy who wraps his kid in a swastika themed blanky.
I meant I could get behind them using other aesthetics, not military, but were chosen with adults/parents in mind.
I also wondered about this, so I googled "diaper bag". Literally all the results just look like normal bags. They aren't covered in rainbows and butterflies. Just a random color + bag.
Fair enough. I was just thinking of the diaper bags a few of my friends have.
Plenty of diaper bags with sportsball branding and Comic Books for Adults aesthetics.
Of course, there's a lot of military advertising in both of these media circuits, so... shrug Any time you need to make your diaper bag look like something other than a diaper bag in order to feel secure, you've been cowed by The Patriarchy.
What if you want it to look like a diaper bag without being in baby pastels? Is that ok or just the patriarchy again?
I've seen a few in shades of matte gray and camel tan that work great. Very boring and gender neutral. No need to proclaim your sexuality when you're using them.
I don't have an issue with the product. It could be funny in the right context.
I have a problem with the manner it's marketed. The ad doesn't say good things about its own product, but instead tries to attack competing products as girly.
I think we have the same problem with whats being shown.