this post was submitted on 23 Aug 2025
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[–] JasSmith@sh.itjust.works 92 points 4 weeks ago (4 children)

Such a comprehensive example of poor decision making at so many levels. From the decision to charge for a PvP hero shooter in a saturated market of free PvP hero shooters, to spending what appeared to be tens of millions on marketing, PR, and CGI cut scenes, to the worst character designs in living memory. It’s clear they did zero focus group testing on those characters, or if they did, they ignored all feedback. As is so common now, everyone involved in the fiasco is going to be integrated into future projects and destroy them too. They’ll learn nothing and keep doing it.

[–] fibojoly@sh.itjust.works 44 points 4 weeks ago

"Am I so out of touch? No, it's the kids who are wrong."

[–] SSUPII@sopuli.xyz 29 points 4 weeks ago (2 children)

Where has the marketing budget gone into? Because I literally never heard of this game until a Penguinz0 on Youtube made a video about it

[–] makyo@lemmy.world 11 points 4 weeks ago

That's me too - never heard about it until I started seeing news about how it failed

[–] A_Union_of_Kobolds@lemmy.world 6 points 4 weeks ago

Where had the marketing budget gone, the game was shut down like a week after launch

There was a big run-up in the prior months

[–] AdrianTheFrog@lemmy.world 18 points 4 weeks ago

There's a pretty long video about why this sort of thing happens. Basically this sort of game is relatively cheap to make and investors think they have a chance of recreating the success of Overwatch or Fortnite or smth

[–] glimse@lemmy.world 14 points 4 weeks ago (1 children)

The character design was derivative but they weren't awful, come on now. Absolutely true about the rest