this post was submitted on 23 Aug 2025
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"Monster Green shoppers are likely younger (Gen-Z/Millennial/Gen-X) male, lower income & Caucasian (skews Hispanic)."
Wtf kinda bullshit statement is that? No old Gen-Zers but young millennials like monster? White people mainly like it but also skews Hispanic? Like how? It's all incel nectar anyways.
As someone who's done a few U&A segmentations - it's likely that the consumer base they're describing has an over index of Hispanic people relative to the overall market. 10% base, 20% segment kind of thing. So there's a slightly higher representation within the core segment even if the overall description remains dominantly caucasian.
Having inherited some McKinsey and BCG segments, this is how they think. Even if it's an outdated approach to segmentation.
Yes, my job is soul sucking - how did you know?
Jokes on them. I’m an almost 40 year old white woman who has a sleep disorder. I buy them because it’s cheaper at the gas station when I buy two at the same time. Not because of the taste. >_<
Younger as in less than 40 or so for gen X and below.
Also you can be Caucasian and Hispanic in demographic standards
https://www.npr.org/sections/codeswitch/2014/06/16/321819185/on-the-census-who-checks-hispanic-who-checks-white-and-why