Cybersecurity

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I Hacked Monster Energy and You Won't Believe What They Think You Look Like: The Energy Drink Giant That Forgot to Lock Its Doors (bobdahacker.com)

submitted 1 month ago by Pro@programming.dev to c/cybersecurity@sh.itjust.works

29 comments fedilink hide all child comments

cross-posted from: https://programming.dev/post/36206744

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[–] caurvo@aussie.zone 25 points 1 month ago

As someone who's done a few U&A segmentations - it's likely that the consumer base they're describing has an over index of Hispanic people relative to the overall market. 10% base, 20% segment kind of thing. So there's a slightly higher representation within the core segment even if the overall description remains dominantly caucasian.

Having inherited some McKinsey and BCG segments, this is how they think. Even if it's an outdated approach to segmentation.

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