this post was submitted on 25 Aug 2025
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Ootl, what happened?
Cracker barrel changed their logo to some generic corporate thing and Republicans are mad about it for the wrong reasons
I'm mad about it because of the "modern" low-detail logo art style that feels like an art downgrade whenever corpos adopt it. Not a Republican. Is that a good reason?
As long as you aren’t mad about it because you think it’s some anti-white or anti-southern culture thing, think whatever you want about it. Nobody was offended anyone called the art ugly. Shit, the people paid to design it probably think it’s ugly.
Yeah it's funny the amount of people I saw blaming the "DEI designers" and "Gen Z" instead of the CEO/Board of directors and the largest shareholders, which unsurprisingly are Vanguard and Blackrock. Boomers mad that the companies funding their retirement accounts are being capitalist and focusing on quarterly hyper growth but then defending capitalism as the last bastion of freedom
They're mad at the wrong people.
Nope, I just think it’s ugly. Oversimplified design is lame. I want it to actually look like a work of art to the maximum extent possible rather than a generic logo that AI could’ve made.
Why is race being pulled into this? Honestly I'm so confused why you Americans love to hate eachother so much than you turn everything into a fight
Because conservatives never coped with losing the civil war, and as a result they never stopped seeing slave rebellions and race wars around every corner, even if they have to manufacture them themselves. They literally can’t stop talking about this stupid shit, like it was a conspiracy to remove an old white dude from the logo for “woke” reasons and not because making a new bland logo is the corporate version of doing a barrel roll because it’s a neat trick.
If you haven’t seen that dumbass take I’m happy for you, but don’t shoot the messenger. I’m not the one that came up with it.
My guess is republicans think the logo was changed to remove the “white” guy from the logo. Like, Cracker Barrel went “woke” and needed to be inclusive of all of races. Thus, removed the white guy.
In reality, this logo just looks like a corporate shlop. Modern simple design like every other corporate logo on earth.
Sorry, but you're officially Republican now.
That's why I'm mad about it, too
They think it's a woke issues for some reason, when really it's just corporate slop
Does anyone remember the last meltdown republicans had about Cracker Barrel? They added vegetarian sausage to the menu, and I think it made Tucker Carlson?
So if they remove it can we finally be free of him?
(I know what you meant but the opportunity for the phrasing as-written was too funny to pass up. X3)
I'm addition to removing the cartoon old man and barrel iconography, Cracker Barrel is reducing the amount of random junk on the walls, and painting the bare wooden walls white. (Select stores only, not everything gets remodeled all at once). Probably they're trying to appeal more to a younger generation or something.
Any word yet if this is private equity stripping the copper or are they just morons?
It's a publicly traded company, so no, this isn't private equity bleeding a corpse. They seem to be trying to modernize and broaden their appeal to get out of an extended post-covid slump. Per Wikipedia:
Say what you will, but those 84 people stayed because there's no better place for microwaved insults to Southern cuisine this side of the Walmart frozen dinners aisle.
I ate there once and the food was terrible. They should work on that.
because a disproportionate amount of their clientele don’t believe in vaccines, and fought against wearing wasks… wonder where that percentage went?
Given it's private equity, my guess would be both.
Two things can be true at once. Who knows?
IIRC BlackRock owns 16% shares of Cracker Barrel, and "stripping the copper" seems to be their go-to strategy. 😬
Welp, they just lost my business (not that I'd been there in years before this anyway...).
Painting real wood (other than maybe pine or poplar) is like painting brick: just don't do it!
So to appeal to a younger generation they made a minimalist logo and are removing any trace of personality? I mean, their personality wasn't my thing (haven't been in many, many years) but I have no idea why they couldn't try new personality instead of no personality.
Alternatively, have they tried making their food good? That might work.
Like if they did a Steampunk theme, that'd work
I don't know if it would work, but I'd definitely show up for it.
I'm in favor of a good food theme.
"The terrible generic food is too expensive to make better. Change the sign and paint the walls."
My nostalgia for the brand is the nostalgia they showed when I was a kid; old tin ads on the wall for various sodas and candies and motor oil or whatnot. We used to stop there on road trips when I was a kid because the bathrooms would usually be pretty clean and wandering the store part would let us stretch our legs a bit. Sometimes we’d get some old-fashioned candy or gum or soda. Sometimes we’d actually eat at the restaurant side. Us kids would only ever get pancakes, no matter the time of day.
I can’t remember the last time I stopped at one now. Most of our road trips are heading north to see my wife’s parents in Canada. I’ve never noticed them existing north of southern Virginia and that comes up fairly early in our drive. My wife tried eating at one once before we got married but it sounds like what she got wasn’t good, especially the green beans. I’m not sure how much I’d trust the food that wasn’t on their all-day breakfast menu. It’s harder to mess up breakfast.
I’m not saying there’s not a potential market for a place that appeals to nostalgia of the ’70s–’90s, maybe the music, arcade games, pop culture references, Crystal Pepsi, but it would need to be a completely different brand even if it came from the same company.
Ewww... I'm so fucking tired of everything being a boring white
Homie and his barrel got bounced from the logo.