this post was submitted on 28 Aug 2025
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After More Layoffs, Unionized IGN Workers Are Done Picking Up The Slack: "We feel greatly understaffed and undervalued" (lemmy.ml)
submitted 1 day ago by FrankLaskey@lemmy.ml to c/games@lemmy.world
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cross-posted from: https://programming.dev/post/36423623

Ziff Davis and IGN routinely decide that work done by our laid off colleagues is not important. But inevitably, that crucial work falls onto those who remain.

Not this time. Not anymore.

Source: IGN Union on Bluesky.

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[โ€“] NewDayRocks@lemmy.dbzer0.com 8 points 1 day ago (1 children)

Question for you - what do you think produces the profit for IGN? Is it the quality of their content or just their branding?

Are they too big to fail? That no matter what content they put out it will continue to produce the same profit regardless of how good it is?

Do you believe that a contractor at lower salary and benefits armed with AI will be able to handle the 2-3x workload that current employees are doing at comparable competency?

Do you believe that IGN will also be backfill all these positions that suddenly opened up and provide training without suffering a noticeable dip in productivity?

If you believe all that then sure, these employees have little to no power. Let's see if IGN shares this sentiment and, if they do, let's see if it works out for them.

[โ€“] Endymion_Mallorn@kbin.melroy.org 2 points 1 day ago

I have a very dim view of their content and that of their staff past and present. That's just a note to begin with, so my own bias is clear. IGN isn't an independent reviewer, they'll gladly say anything that gives them ad rev - and the few times that they don't need to cozy up to a certain publisher, you get scores like their infamous God Hand review, which is wildly inaccurate. They're in the business of marketing and advertising, not meaningfully independent journalism.

I believe that they're big enough that the games industry executive teams believe they're too big to fail, and they will continue to receive ad rev as long as they keep Metacritic scores where the publisher wishes them to be. I believe that the "AAA" studios are deluded into thinking that there's any relevance to review scores that aren't the Steam reviews from 6 months after the game releases, or the appropriate storefront page per platform. That group of greed-driven suits are their real audience, not the people who aren't paying. Remember - if you aren't paying, you're the product.

I do believe that they will be able to have a contractor write a prompt along the lines of, "Write a 1500 word article in the style of IGN's game reporting based on [game press package], which will lead the reader to consider a score of [x] to be justified.", yes. And as long as it keeps the Metacritic score where the publisher is happy, the ad rev rolls in.

And that's all that matters to them. Only if the ads stop selling will they even begin to take notice.