246

Google Chrome pushes browser history-based ad targeting • The Register (www.theregister.com)

submitted 1 year ago by 1984@lemmy.today to c/technology@lemmy.ml

49 comments fedilink hide all child comments

Topics essentially works like this: rather than using cookies to track people around the web and figure out their interests from the sites they visit and the apps they use, websites can ask Chrome directly, via its Topics JavaScript API, what sort of things the user is interested in, and then display ads based on that. Chrome picks these topics of interest from studying the user's browser history.

Isn't this completely immoral? They are literally stealing the users private browsing history and uses it to boost their own profits.

you are viewing a single comment's thread
view the rest of the comments

[-] TrustingZebra@lemmy.one 7 points 1 year ago

It should not be enabled by default.

this post was submitted on 06 Sep 2023

246 points (95.6% liked)

Technology

34907 readers

223 users here now

This is the official technology community of Lemmy.ml for all news related to creation and use of technology, and to facilitate civil, meaningful discussion around it.

Ask in DM before posting product reviews or ads. All such posts otherwise are subject to removal.

Rules:

1: All Lemmy rules apply

2: Do not post low effort posts

3: NEVER post naziped*gore stuff

4: Always post article URLs or their archived version URLs as sources, NOT screenshots. Help the blind users.

5: personal rants of Big Tech CEOs like Elon Musk are unwelcome (does not include posts about their companies affecting wide range of people)

6: no advertisement posts unless verified as legitimate and non-exploitative/non-consumerist

7: crypto related posts, unless essential, are disallowed

founded 5 years ago

MODERATORS

MinutePhrase@lemmy.ml