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It's quite dated, and there are some blatent white-suburban-privlage references, but if you can get past that, it's not bad for business relationships. If anything, the book is an eye opener to disingenuous relationships.
The biggest take away was recognizing when others are using the techniques. You really notice it if you deal with a salesperson. Go buy a car and watch them flick between different items from the book; trying to use your name as much as possible, trying to figure out and relate to your interests, etc.
People using my name repeatedly like that creeps me out to no end.
i didn't know race horses could type lol
at the bank I work at we're supposed to use a member's name twice during a transacyand no one does it because it's fucking creepy