It reminds me of the analysis of the recent tech layoffs, earlier this year. They made no sense from a rational, financial point of view. And most psychologists and anthropologists looked into it and theorize that most tech companies where probably doing layoffs because all the others were doing layoffs. Essentially trying desperately to not be undercut by competition who were shedding costs, despite they themselves having no reason to let employees go. Some insiders actually pointed out how many companies were simultaneously eliminating hundreds of roles, but also creating several other hundreds. Taking the opportunity of the overall employment market to restructure their workforce guilt free and hire without having to offer pay increases.