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"Carrot and stick". It originally invoked an image of someone riding on a donkey's back with a carrot dangling from the end of a stick hung in front of the donkey's nose, encouraging it to move forward with the promise of the carrot which it could never catch. It meant to lead someone around by the nose. But at some point someone decided that the carrot was a reward and the stick a punishment and that's how most people use it now.
Good point....you're right!
https://en.wikipedia.org/wiki/Carrot_and_stick
Goes into more detail.
Had not noticed that! Yeah, the phrase seems to have evolved past what I pictured when younger.