this post was submitted on 08 Oct 2025
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[–] AceBonobo@lemmy.world 28 points 1 day ago (1 children)

These things are to be expected when you get bought by private equity,

Excuse me, what?

[–] _cryptagion@anarchist.nexus 55 points 1 day ago (5 children)

They are owned by private equity? It's pretty common these days for the more popular YT channels. Veritasium, Astrum, Fireship, fern., and Hoog are some other examples. Basically, if it's a popular YT channel, it's either owned by PE, in negotiations to be acquired by PE, or pursued by a PE firm in the hopes that they can acquire it. Private equity is accelerating their acquisitions, actually, and they want to control everything that captures the attention of viewers.

Here's a video that talks about it. https://www.youtube.com/watch?v=hJ-rRXWhElI

[–] SkyeStarfall@lemmy.blahaj.zone 17 points 19 hours ago (2 children)

No wonder veritasium has felt "off" for me for a good while as well. A few years ago I deliberately stopped watching that channel, seems there was a deeper reason behind my superficial reasons and gut feelings

[–] socsa@piefed.social 1 points 7 hours ago

He basically only makes "why everyone except me is wrong about X" content now, and it's super smug and obnoxious.

[–] minimum@mander.xyz 3 points 14 hours ago* (last edited 14 hours ago)

The content is higher-quality, more like a TV production. But it's still pretty solid. Good analogies and intuitive explanations.

[–] hikaru755@lemmy.world 15 points 20 hours ago (4 children)

Do you have actual evidence for Kurzgesagt being among PE-owned channels, or are you just extrapolating? Because the video you linked doesn't mention them, and a quick search didn't turn up anything about that.

[–] bitjunkie@lemmy.world 1 points 14 hours ago (1 children)

extrapolating

Interesting way to say "making shit up"

[–] hikaru755@lemmy.world 1 points 10 hours ago

Didn't want to be too combative from the start lol

[–] AceBonobo@lemmy.world 1 points 19 hours ago

I don't see any evidence of that, as well.

[–] RisingSwell@lemmy.dbzer0.com 17 points 1 day ago (1 children)

There's an incredible amount of money in those offers. Years ago Linus Tech Tips got an offer of 100m, so I get why people take the money.

[–] _cryptagion@anarchist.nexus 13 points 1 day ago (3 children)

I mean, I would probably sell the channel myself. That's a lifechanging amount of money. I would buy some land deep in the backcountry, build a little walled village, and invite my family and friends to come live there. Grow our own food, set up some solar panels and wind turbines, buy up plenty of guns and ammo, and see if we couldn't hunker down and live out the ever more likely downfall of the American economy in relative peace.

[–] bitjunkie@lemmy.world 3 points 14 hours ago

A hundredth of that is a life-changing amount of money.

[–] Valmond@lemmy.world 5 points 19 hours ago (3 children)

You had me up to "lots of guns and ammo".

[–] Voyajer@lemmy.world 4 points 16 hours ago

Sport shooting is fun

[–] _cryptagion@anarchist.nexus 0 points 15 hours ago (1 children)

if you wanna just have boards with rusty nails and maybe a baseball bat for defense when trump takes the mask completely off and his raving followers form pogroms to round up people who aren't loyal to him, then I will say something nice in your memory when the time comes.

[–] bitjunkie@lemmy.world 3 points 14 hours ago (1 children)

You can't even say anything nice now

[–] _cryptagion@anarchist.nexus 1 points 13 hours ago

was I supposed to be?

[–] FabioTheNewOrder@lemmy.world 3 points 19 hours ago (1 children)

So basically you would turn yourself in a mini-me version of Zuckenberg, Musk and Bezos. Given this consideration I would reassess my life priorities if I were you

[–] _cryptagion@anarchist.nexus 4 points 15 hours ago

the priority would be the lives of my friends and family. that is a priority that will not change as long as I draw breath, no matter what anyone thinks.

[–] toynbee@lemmy.world 2 points 1 day ago (2 children)

What are Astrum, Fireship and Hoog?

[–] umbraroze@slrpnk.net 2 points 18 hours ago (1 children)

Astrum makes space stuff videos? I dunno, been a while.

Fireship makes videos about programming. Has series about "(Programming language/Framework) explained in 100 seconds", for example. I think people are complaining that the channel is slipping into AI dudebroery.

Hoog is a history/explainer type channel, I think.

[–] toynbee@lemmy.world 3 points 18 hours ago

Thanks for the information!

[–] _cryptagion@anarchist.nexus 5 points 1 day ago (1 children)

Other YouTube channels? I said that.

[–] toynbee@lemmy.world 2 points 1 day ago (1 children)

Yes, and also I was able to extrapolate that much, but I was looking for some idea of what kind of content they provided.

That said, I can look them up; apologies for bothering you on the matter.

[–] _cryptagion@anarchist.nexus 1 points 14 hours ago (1 children)

oh, sorry, I misunderstood your question. Veritasium and Astrum are science channels, Fireship covers programming. fern. and Hoog do what I guess you could call deep dive videos on all sorts of topics. everything from how the North Korean king travels, to how that giant hotel aquarium broke several years ago. it's pretty random with them.

[–] toynbee@lemmy.world 1 points 12 hours ago (1 children)

Thank you for the information.

[–] _cryptagion@anarchist.nexus 1 points 12 hours ago

yeah np. despite their ownership, all these channels are pretty good, just keep in mind they might sometimes have bias.

[–] circuscritic@lemmy.ca 1 points 1 day ago (2 children)

Anyone down voting this should be ashamed of themselves.

Like deeply and personally ashamed.

The type of shame that follows them for the rest their lives, because that's how scummy you'd have to be in order downvote someone shining a light on how private equity is buying out major YouTube channels.

Something that I was entirely unaware of, and appreciate your comment regarding.

[–] hikaru755@lemmy.world 10 points 18 hours ago

Bringing this general issue up in a thread about Kurzgesagt, without also providing evidence that Kurzgesagt specifically is actually part of that issue, is at best irrelevant and at worst misleading though

[–] _cryptagion@anarchist.nexus 16 points 1 day ago

I get it. They like the channel, and don't want to think that a channel they love could do something they don't love. Or maybe some of them don't see it as a bad thing in the first place.

Me, I'm the opposite. I want to know who owns the media I consume, because I want to know who might be influencing the things I see. It's always better to have the whole truth, even if that truth hurts. It doesn't mean you can't enjoy the channel still, it just means you're better prepared to understand the context of anything that that channel might say. Even cold hard facts with empirical evidence can be propaganda, depending on how it's presented.