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Technology
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Microsoft is less subtle about it. But nowadays Google is bigger deal, on PCs at least you can change operating system and there are plenty of options to go without Microsoft, for every of their services there is alternative with relatively low switching cost.
Now is there a phone manufacturer not preinstalling Google apps with system privilages... Apple? That's it. But Apple is same problem. There are some resellers flashing different flavours of Android, but no top-down product. In my country there are now cashier-less shops you can't go into without their app from Google Play, banks are making it harder to log it, police is starting to first ask for app ID then for plastic one.