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How will lemmy scale?
(lemmy.world)
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Larger instances will have to monetize to stay afloat. I've gone so far as to buy a domain that is very appropriate for a business-oriented Lemmy instance (specifically for job hunting and career development), but don't yet have time or resources to take it to the next level.
Who says any instances need to grow?
I said 'afloat', and was specific about larger instances.
Why should there be larger instances?
There are currently and there inevitably will be. Instances like Lemmy.ml, Lemmy,world, beehaw.org are already large.
Okay and once those grow to the point where they need to monitize to stay afloat people will just switch to other instances