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Unity Software Inc's President and CEO John Riccitiello Sells 2,000 Shares
(finance.yahoo.com)
This is a most excellent place for technology news and articles.
It's a similar UX issue to TV/movie streaming.
Sure, it's just another one. But, it's a bad experience for the end user. You have some games exclusive to one launcher, other games exclusive to some other launcher, and so on. You have multiple different flows to achieve the same thing, and each of them are subtly different. Paradoxically, the only consistent way to launch all my games is by avoiding the launchers entirely and instead using the desktop shortcuts they create for games.