Thing about the internet is the spaces are not set. You can't conquer a country like you can in real life, because none of the space actually exists. It's all numbers of users, because there is a finite number of them, and they can only hang out and contribute in so many spaces.

They move into one, another shrinks. People come here, this one grows. That's all. Think of it less as some kind of strategy game and more of fluids flowing and interacting in a complex system.