The most important one is density and active transportation of people. We are building cities in a way that Absolut requires enormous expense. For example, a house need a driveway, a big street, 4 walls to heat, 1 or sometimes 2 cars, a lot of piping to go everywhere, a lot of wires to go everywhere. That's why everything cost so much. We are not efficient with our lands. A big wide street and enormous highways is a financial drain on everyone. We need to pay for this at some point or another.

If we were a bit more conservative with the way we build cities, everything would be more affordable today.