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Instagram’s Threads surpasses 100 million users
(www.theverge.com)
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this post was submitted on 10 Jul 2023
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It doesn’t work that way. If you open the Threads app, it’s not full of ghost profiles of your Instagram follows who were automatically migrated over without their knowledge.
You still need to create a profile and verify your handle. You can see which of your friends are currently on the app… but you can also see who has not migrated over yet.
So Threads has been regularly posting how many Threads profiles are being created — 1M, 10M, 50M, etc — more or less in real time. If you go on the app you can see the migration happening as more and more people (and brands 🙄) make the transition.
I believe the numbers. If they were counting the migrated people as “users” then it would be much higher, and it wouldn’t be so low compared to total FB/Insta profiles.