a boring person’s idea of interesting

Agh this is such a good way of putting it. It has all the signifiers of a thing that has a lot of detail and care and effort put into it but it has none of the actual parts that make those things interesting or worth caring about. But of course it's going to appeal to people who don't understand the difference between those two things and only see the surface signifiers (marketers, executives, and tech bros being prime examples of this type of person)

ETA: and also of course this explains why their solution to bias is "just fake it to make the journalists happy." Why would you ever care about the actual substance when you can just make it look ok from a distance