this post was submitted on 13 Oct 2023
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Gaming

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It's official, Microsoft now owns ABK (news.xbox.com)
submitted 2 years ago by KyuubiNoKitsune@lemmy.blahaj.zone to c/gaming@beehaw.org
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[–] Platform27@lemmy.ml 41 points 2 years ago (3 children)

Embrace, Extend, Extinguish.

[–] smeg@feddit.uk 32 points 2 years ago (3 children)

That applies to open software standards, what does it have to do with buying cash cows?

[–] OfficialThunderbolt@beehaw.org 9 points 2 years ago (1 children)

Because, to the majority of console gamers in the Americas and Europe, Call of Duty, FIFA, GTA, and Madden are the Only Games That Actually Matter™. There are a few million people that buy PlayStations just to play 1-2 of those games to the exclusion of everything else.

Now that they've taken out one of the four major reasons why people outside of Asia buy PlayStations, they can extinguish PlayStation & assert a monopoly on console gaming. It's sickening.

And somehow, I don't think that Sony resurrecting the Resistance series & making it into an annual release that always launches during the holiday season will make much of a difference.

[–] saigot@lemmy.ca 7 points 2 years ago* (last edited 2 years ago) (1 children)

Is there anything to back up the idea that call of duty is the behemoth it once was? Fortnite seems to be far more culturally relavent than war zone and seems to be both more profitable and have a larger player base. Don't get me wrong cod is still a big game, I just have my doubts it's making or breaking the whole industry.

[–] Platform27@lemmy.ml 6 points 2 years ago* (last edited 2 years ago)

It applies to most business.

  1. You give a positive face to the market you’re in (Game Pass, Phil Spencer, pro-dev vibe, etc).
  2. You buy chunks of the market (Activ-Bliz-King is a massive chunk), while saying it’s good for the industry.
  3. You squeeze the company of its IP, while bleeding the market dry of money. All of which kills, or at least hurts that market.

Right now, Micro$oft is in the Extend phase.

[–] Steeve@lemmy.ca 3 points 2 years ago* (last edited 2 years ago)

It doesn't even apply to software standards lol. It's a dumb "playbook" probably made by some coked out Microsoft middle manager in the 00s that wasn't even widely successfully used. Lemmy's crappy example of it is Google "killing" an extensible messaging protocol, which is nonsense because they didn't kill anything (you don't "kill" a protocol), they extended it into a proprietary version. You know, because it's extensible.

The only relevance "embrace, extend, extinguish" has in today's society is as an excuse to spread FUD and ragebait on Lemmy.

[–] shiveyarbles@beehaw.org 5 points 2 years ago (2 children)

EXTERMINATE! EXTERMINATE!

[–] Dalek_Thal@aussie.zone 3 points 2 years ago

YOU ARE AN ENEMY OF MICROSOFT; YOU MUST BE DESTROYED

[–] Venomnik0@lemm.ee 1 points 2 years ago

Yes, embrace, extend and extinguish my breast milk drinking.