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YouTube cracking on ad blockers.
(lemmy.world)
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this post was submitted on 14 Oct 2023
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Hi! I work with google ads every day, it's my job, and I have a business running ads for other small businesses.
Guess what, I use an ad blocker!
If all ads were innocent businesses trying to sell things I'm interested in, and they all had their targeting set up correctly, it'd be great. Unfortunately, all my ads are "you are male and under 60" and that's as sophisticated as the targeting has been set to, so they're totally irrelevant, terrible ads.
Also, my other issue is that some advertising platforms have really low standards for what you're allowed to show. Google at least has some standards and is sometimes overzealous with its automated disapprovals, which hopefully makes its platform a little better. But I don't get to choose which platform ads I see when I visit someone's site (and Google pays very little when compared to other platforms)
I had to laugh and show my wife the current wave of ads I'm getting that remind me of the ads I saw during the home refinancing boom years ago. I get ads for things like financial advisors and it is a photo of a woman with big breasts. It is like the ads were made by Dennis from Its Always Sunny in Philadelphia.
๐ it's always interesting to click the "why are you showing me this" button to see just how wide a net they're casting. (Before ruthlessly clicking it to waste the budget on their stupid untargeted ads, then blocking it)