Short read: https://redsails.org/commodity-fetishism/

Commodity fetishism describes the objective fact that in capitalism we don’t generally relate to each other as humans asking each other to do things, but rather indirectly command each other through commodities. If I go to a restaurant, I don’t beg the cook to make me a meal and the waiter to deliver it, nor do I imperiously threaten them with violence, nor do I cajole them into it. I just buy the meal. The meal itself then appears to command them to move, like a little god! And I in turn must similarly follow the commands of commodities in order to acquire the money to purchase such meals. This is how the factory comes to want to be used, and how the tropical fruit comes to want to find its way to Stockholm.