Exactly, I downloaded Mastodon and deleted it in one day. It was too complicated (in an annoying way) to use. I'm very IT literate, but I don't want to learn to use a platform, or do research. I want it to work out of the box, and I want it to be easy and the content to be accessible. Now think about all the non-IT literate people out there, of course Threads will do well because it's just create an account and you're good to go... If Mastodon was like that I would use it.