If you've seen Star Trek, you know that the humans are the real infinitely adaptable adversary that the Borg stand no chance of defeating

You say that but Google is working on shoving a drm scheme into Chrome that'd keep you from being able to modify sites (e.g. ad and script blocking) and, due to the sheer market share that chrome and Chromium-based browsers have, Google can kinda just do whatever they want. Of course, it's ultimately up to the site owners to implement it, but you know probably 90% of sites will use it.