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Why advertise on YouTube?
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this post was submitted on 22 Oct 2023
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I hate this line of reasoning. I hate what advertising has become. Whatever advertising gimmicks might work on me, way more is wasted on gimmicks that at best I ignore, and at worst actively deter me from purchasing whatever they're selling. I'm a net negative as far as advertising is concerned.
Chances are those ads aren't aimed at you.
But even ads you hate leave an impression deep down in your brain.
The problem is, that impression is negative. And it extends to all advertising. I've actually trimmed my Facebook feed down to not having any ads. It's kinda funny looking through my feed as opposed to my wife's that's filled with ads as every other post.
Even negative attention is attention. If it bothers you then you’re thinking about it. If an advert bothered you enough to complain about it online or to someone irl then even though you’re not a customer, you’re a vector of transmission increasing their organic reach.
It’s an abhorrent concept.
But I don't specifically discuss certain ads. My comments on this post are basically my thoughts on it. I hate the way advertising has infested every aspect of life and take active measures to avoid or ignore it.
Yeah, like how nestle kept advertising to me so it made me look up all the dirt on their company, and now I'm a free advertisment for boycotting nestle. I pretty much bring up how dogshit and unhumane and criminally unethical they are on a daily basis.
Also, did you know that the guy Kelloggs is named for was a proponent of circumcision because it was supposed to make it to where your kids can't mastrubate?
Did you know that most chocolate and sugar are farmed using slave labor?
Did you know that asparatame, the leading artificial sweetener for diet drinks, is wayyyy worse for you than actual sugar?
Dont advertise to me or i will make it my lifes mission to sabotage your company in every way i possibly can.
This might make you feel better, but the Kellogg's company was co-founded by two brothers, one a batshit puritan that thought masturbation, or anything that was enjoyable for that matter, was sin and one who didn't really care about that but thought easy breakfasts were a great product to sell.
The crazy one was so focused on keeping their products as bland as possible because sugar was also a sin that he vetoed adding sugar to sell more and then didn't notice his brother quietly buying shares of the company until he was able to do a hostile takeover and kick the puritan out.
So while he did start the company with the intent of making food so boring people would stop masturbating, he was relatively quickly forced out of the company for those beliefs. It's one of the few cases of capitalism fucking someone over that I don't disprove of, because fuck puritans.
Not that their cereals are particularly good. Despite not being as bland as buddy wanted them to be, frosted flakes are still pretty boring.
That’s the thing though, most people don’t fall in the same demographic as you.
Remember when Subway had that annoying jungle “If you give a card you’ll get a sandwich.” or something like that? A long time ago right? It annoyed me SO much I have not even gone into a Subway since. Before that I had Subway for lunch probably 4 days a week.
So yeah, it left an impression alright.
And I went on 4 seperate days to buy 4 seperate cards and get a free sandwich with each. I also used to rarely eat there, but am once or twice a week now.
So yeah, it left an impression alright.
I hated these Dairy Queen commercials so much I haven't done DQ willingly in over 20 years. It used to be a regular thing to grab ice cream in a hot afternoon during the summer.
But why then are we even getting ads "not aimed at us"? Doesn't a platform like youtube, which has access to basically all data on the google account, know us better than ourselves? Why all the tracking, only for us to be eternally bothered by stuff we'll never buy? I've lost count of how many "atlas VPN" ads I've been bombarded with, and still no intention whatsoever of ever getting it.
If you turn off ad personalization at every turn, which most of us do, then most ads probably aren’t relevant to you. If you want the ads you see to be relevant to you, you have to let them collect the data. It’s one or the other when you see an ad that doesn’t get blocked, so make your choice.
edit: if it makes you feel any better, I have targeting turned off as well, but I still get the same ads over and over for a local surf shop on the other side of the island, and for two local dudes who will lift your truck 6-9” for a good deal, brah.
That may be true, but for every you (and me) that are deterred by some ads rather than inspired, there are more others. If it's didn't work, companies wouldn't spend the money.
And I think that's some of the issue that has grew to an uncontrollable mess. Advertising companies only care about getting ads in front of the most eyes. Sure some try to target specific audiences, but the terrible and predatory practices have led someone like me to actively avoid any messaging from ads. I'd hazard a guess that trying to limit advertising to people like me, might actually have a positive effect on advertising as a whole. Less wasted resources on such a disenfranchised segment that will not buy what they're selling.
I think ads could work better if YouTube didn't use them to make the free experience awful. They usually have neither to do with me nor with the content I tried to watch.
The thing is, it's quite easy for a marketing department to measure their success. They release an annoying unskippable YouTube and and change nothing else in their marketing and their profits go up by 1% or whatever. As much as I basically do no shopping where the day to day advertising I see can influence it, that's a pretty abnormal lifestyle pattern. Plus I'm still susceptible to choosing specific items inside a shop, and I definitely susceptible when I'm looking for specific products and come across secret ads disguised as advice.
The beer Carling Black Label was specifically NOT advertised because It was determined that's what drew the customers to the product
Edit: I should clarify that over the years it has been variously advertised and not advertised. I was referring to a specific period in Canada. But then like all things, different brand managers take over, strategies change, and they went back to advertising it. They lost a lot of the customers that appreciated the fact that it wasn't advertised, but they gained manyfold more.
You know how there's often three sizes of something, say coffee, for example. Small, medium and large. Alternatively it could also be three price tiers; iPhone cheap, iPhone normal and iPhone expensive. Well more often than not the most expensive one is there so that people can go like: "$1499 for a phone?!? Absolutely not, I'll go with the more affordable $999" version" - just like Apple wanted you to.
Customer behaviour is among the most studied psychological phenomenoms out there. No matter how stupid you think some ad is, it still works. It might not make a noticeable difference on individual level, but when you show an advertisement to million people, then it starts showing effect.
But what you described isn't really an advertising gimmick. I'm aware of the pricing gimmick but how will I know what price an iPhone is of I never absorb an ad? In fact I almost ditched samsung last time I bought a phone (due to their bullshit bloatware which I consider an extension of advertising). It was only because it was the cheapest that I got another one. Advertising didn't positively affect my choice in any way.
I wish I could tell YouTube, I can't buy a car or sell a house, I'm not interested in football an I don't wear make up or womens' underwear.
Boy do I have good news for you!
https://adssettings.google.com
No, you’re not special. Advertising works on you.
Yes, I hate every single brand that interupts my gardening videos.
Hence why I said whatever advertising does work on me, it's overshadowed by how much advertising is wasted on me. I'm a net negative in the system.
You're also a drop in the bucket.
There are dozens of us! Dozens!
Wrong. Cheapest until there is a noticeable change in quality regardless of brand name. Nice try though.
I'm not denying my own vulnerability to advertising, but that particular preference is based on my parents' choices.
I literally don't care. I'll just buy the cheapest one.