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‘Pause Ads’ Creep Onto Hulu, Peacock and Max as Streamers Seek New Revenue (variety.com)

submitted 11 months ago by L4s@lemmy.world to c/technology@lemmy.world

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‘Pause Ads’ Creep Onto Hulu, Peacock and Max as Streamers Seek New Revenue::Big streaming services like Hulu, Max and Peacock are relying more heavily on 'pause ads' that show up when a user halts a binge session

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[-] stepanzak@iusearchlinux.fyi 10 points 11 months ago* (last edited 11 months ago)

They could have definitely implemented it better. What comes to my mind is showing the ad only when the shiw is stopped and mouse was inactive for 5 seconds. This way, you could just jiggle your mouse a little when trying to catch those easter eggs. Not ideal, but much better than regular ads IMO.

[-] ReallyActuallyFrankenstein@lemmynsfw.com 13 points 11 months ago

That's a reasonable compromise, but it's actually in direct conflict with the ad-sales team's goals because they want to verify to advertisers that you are actually watching. Which means it's unlikely to happen.

[-] LaggyKar@programming.dev 10 points 11 months ago

There is no mouse unless you're watching on a PC

this post was submitted on 24 Oct 2023

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