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this post was submitted on 29 Oct 2023
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R&D cost lol, there’s no such thing. That’s what companies want you to believe so they can upsell medicine and technology.
This is just another market rife for capitalism to ensnare. Some guy crunched the numbers and found that x% don’t drink at events. So to recoup that lost revenue, they made this. The drinks, the ads, the news articles that cover it. All planted to drive up their bottom line.
Because that’s how businesses work. They find an angle and swoop in and start setting up payment systems to see what people will begrudgingly pay for.
I was equating them, probably incorrectly, to things like plant based meat companies that did have to consider margins till they could scale up.
But yes I guess a major conglomerate doesn't have that constraint, and it's probably not that hard to make something that tastes like X beer without alcohol