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submitted 1 year ago by L4s@lemmy.world to c/technology@lemmy.world

Meta given 30 days to cease using the name Threads by company that trademarked it 11 years ago::undefined

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[-] long_chicken_boat@sh.itjust.works 94 points 1 year ago

you're right in almost everything

Seems clear cut and Meta will likely have to change the name.

Meta has a massive amount of resources, I'm sure they can afford more lawyers than the British company. Courts tend to favor the one with most resources, so the smaller company will have a very hard time trying to make Meta to change their app's name.

[-] gregorum@lemm.ee 50 points 1 year ago* (last edited 1 year ago)

Not so much in the UK, but we’ll just have to wait and see. It may just end up that, in the UK, they’ll be called ThreadsUK or some legally-acceptable variant of the name that “meaningfully distinguishes” them according to the court.

¯\_(ツ)_/¯

[-] Dasnap@lemmy.world 8 points 1 year ago
[-] Drbreen@sh.itjust.works 5 points 1 year ago

Threads a go-go

[-] gregorum@lemm.ee 1 points 1 year ago

And disapprove of the name only because that sounds pretty cool

[-] JudahBenHur@lemm.ee 8 points 1 year ago

Like The London Suede, whom no one, at any time has ever referred to as The London Suede

[-] gregorum@lemm.ee 5 points 1 year ago

I’m inclined to believe you, because I’ve never heard of it!

[-] JudahBenHur@lemm.ee 2 points 1 year ago

them.. Suede the band :) In the US their CD's are labeled The London Suede cause some kids out in California or some shit were called Suede first and wouldn't settle for a reasonable amount, so Suede got to keep their name in the states, never saw a penny, and when anyone on this planet mentiones Suede theyre not talking about the american kids waah waaaah

[-] echodot@feddit.uk 13 points 1 year ago

The UK courts will be inclined to favour the UK company over an American conglomerate. They have to operate within the confines of the law but the British government really do want to show that they can actually act against these big multinationals (they need the win) so there may be quite a lot of interest in this case.

I can totally see the courts been heavily encouraged to throw the book at them as much as possible.

[-] EnderMB@lemmy.world 2 points 1 year ago* (last edited 1 year ago)

While you're absolutely right, there is often an element of appeasing the big US tech companies in London, given that the likes of Meta and Amazon are two of the biggest employers in the tech industry here. Pair this with the fact that we've got a large tech industry with very zero unicorns or home-grown success stories with a UK HQ, and I can see some pressure to compromise.

There's a reason why FAANG companies barely pay tax here, and it's often because the threat of packing up and going home would absolutely crush the UK tech industry.

[-] oce@jlai.lu 3 points 1 year ago

Pretty sure the original company will accept at a certain price, they just want to put legal pressure to make it rise, which is fair.

this post was submitted on 30 Oct 2023
1071 points (98.3% liked)

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