I mean, think of it this way. I'm into BDSM. However, I'm not into being absolutely nothing in the dynamic. Calling my partner master owner or mistress feels weird. I just want a more powerful term for her where the power dynamic isn't completely removed from anything loving.

Her: "Have you been a good sub for me today?"

People who don't say mommy: "Yes CEO, I got that quarterly report finished for you."