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YouTube is now fully blocking ad blockers around the world
(9to5google.com)
This is a most excellent place for technology news and articles.
The downfall of YouTube is creators being paid more for their work?
They don't. In fact they get demonitised more and more easily for completely bullshit reasons. The majority of youtubers get paid through Patreon and in video sponsorship rather than from youtube itself.
Yes, these companies work exactly like that
That is exactly how YouTube works: https://support.google.com/youtube/answer/72902?hl=en