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They really screwed the pooch on this one from a messaging stance. Stepping back from the emotions and the war crimes and just looking at their propaganda, it's just being handled sloppily. Propaganda has always been Israel's superpower, and they're doing a terrible job of it.
You don't defend the bombing of a refugee camp by saying "There may have been tunnels or infrastructure."
At this point you just lie and say you know there were military objectives. Or pull a play from the US and count the bodies and claim that any body of a "military-age male" was a combatant.
Admitting on international television that you knowingly and intentionally bombed a bunch of civilians you absolutely knew you were killing just in case there might be bad guys among them is a bad look.
They're using the exact same kind of messaging they're using internally to their own right-wing and scared centre, "tough guys making hard decisions to keep you safe" kind of stuff. To people who went on school trips to Auschwitz with armed Israeli security -- not because visiting Poland wouldn't be safe, but out of a mixture of security theatre and propaganda. It just doesn't work if you aren't part of that particular information bubble. They seem to have forgotten that it doesn't even work on the Israeli left wing so why should it work on random people from elsewhere.
Also stunts like the yellow stars in the security council. Come the fuck on crocodile-teared self-victimisation can't possibly be more blatant, and it's fucking disgusting how they trivialise the Holocaust with that shit.
I think you're underestimating just how much Islamophobia exists in the world. People don't mind if brown people get killed.
I think it's a combination of pushing boundaries of tactics that were previously working well enough for them and not realising that over time, more and more people become aware that Israel is a present day colonial country still doing some of the evil shit we're not proud of our own countries for doing in the past. And people are more willing to challenge the anti-semitism accusations because there's a huge difference between hating people for existing and hating what an authoritarian power is doing to a population it hates for not quietly letting them take more and more of their land.
Not to mention I don't think the response to 9/11 was a good one either and evoking that seems to be one of the prongs of their propaganda attack. There's a comment a bit higher up doing that exactly, but it's kinda funny because in the first paragraph it sounds like it's making a 9/11 reference ironically, but then the 2nd paragraph shows it was serious.
One of them tried that same claim in an interview yesterday. Not Hecht, but an older guy - he said, seeing the video of the cleanup effort (men sorting through rubble), "a lot of those look like military age males".