384
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
this post was submitted on 03 Nov 2023
384 points (99.0% liked)
Technology
59205 readers
2519 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 1 year ago
MODERATORS
After reading all this stuff, I stopped advertising and have started going to independent sources for traffic. Advertising on podcasts has been fruitful.
I’m kinda done advertising on social media and search. It all feels… ick
I believe podcast advertising is way down across the industry.
Yeah, I see why, it’s the same audience. Your first ad run will be your biggest performer and it diminishes from there.
You have to cast wider and be infrequent with your ads. It’s been a learning curve.
There’s a lot of traffic out there to find but yeah, a lot of that traffic is from social and search, which gives you as an advertiser 3rd tier quality results if you advertise on websites.
Having to get creative. Need to pay sites that monitor traffic and find the ones that get a lot of direct traffic. Now getting an ad on those sites has been tough too. It’s been a grind but worth it so far.