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Google emails revealing disagreements b/w Product and Advertising teams about manipulating search to drive ad revenue (gizmodo.com.au)

submitted 1 year ago by restingboredface@sh.itjust.works to c/technology@lemmy.world

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tl/dr: email chains used as evidence in DOJ Google antitrust case show internal arguments about drops in # of searches, and how to increase them so that people see more ads. Search team wants to create better search results to keep people coming back.

Advertising team wants to find any way to make people search for as long and as often as possible ("increasing the journey length") even if it means delivering less relevant search results.

You can actually read many of the trial documents here -
https://www.justice.gov/atr/us-and-plaintiff-states-v-google-llc-2020-trial-exhibits

this file was particularly interesting. https://www.justice.gov/d9/2023-11/417557.pdf

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[-] Marin_Rider@aussie.zone 71 points 1 year ago

marketing is up there with the most useless, scummiest professions

[-] Womble@lemmy.world 12 points 1 year ago

Bill Hicks had the right idea.

[-] b00m@kbin.social 2 points 1 year ago

First thing that popped into my mind was his bit. thx for linking

this post was submitted on 03 Nov 2023

384 points (99.0% liked)

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