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A Jury Will Decide If Google's App Store Is an Unjust Monopoly
(www.wired.com)
This is a most excellent place for technology news and articles.
I'm not the world's most elite hacker, but I know a thing or two and it took me a long time to get F-Droid going on my Android and even longer to figure out how to side load apps and where to get the files for side loading.
It can be done but I'd guess 99% of people out there have never and will never do these 2 things.
Android makes you double confirm every installation on F-Droid. If you want to install something you have to tap to download, then tap again to actually install the software. Updating apps is incredibly annoying.
The google store doesn't do this. They allow sideloading, but they do a lot to discourage it.