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After luring customers with low prices, Amazon stuffs Fire TVs with ads
(arstechnica.com)
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this post was submitted on 08 Nov 2023
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This is the best summary I could come up with:
In a StreamTV Insider report from November 1, Amazon said the new ads will allow advertisers to reach an average of 155 million unique monthly viewers.
For example, Amazon is preparing to make Alexa with generative AI more useful for finding content on Fire TVs.
This could help Alexa, which has struggled alongside other tech giants' voice assistants to generate significant revenue.
Amazon Fire TV users will also start seeing banner ads on the device's home screen for things that have nothing to do with entertainment or media.
Amazon opening the ad space to more types of advertisers is similar to a move Google TV made early this year.
The banner ads will occupy the first slot in the rotating hero area, which Amazon believes is the first thing Fire TV users see.
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