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The world's largest aircraft breaks cover in Silicon Valley
(techcrunch.com)
This is a most excellent place for technology news and articles.
Yes, and I could see some equivalent to a cruise line possibly, but that's really it... there's no practical use for this, only tourist stuff.
Also cruise ships are like floating hotels with hundreds of rooms, with giant shopping malls and resorts attached. You don't get any of that on an airship because there isn't enough space or carrying capacity.