I know it's a week-old thread, but I just received the notification on the Instagram app about the subscription and I have a few thoughts. First of all, here it's actually 12 euros. As a relatively light user - I check Instagram maybe once or twice a day and FB once a week or every two weeks, just to keep in contact with people I don't text -, that's a lot of money to give to Meta for those services. I'm all for paying to have content without the tracking and the ads, but not 12 euros unfortunately. Which is, I guess, why they chose such a high price.