I'm over 30 and I have both older and younger acquaintances and family that engage in this macho culture. For the younger ones, I have sympathy, I was much like that too as a young adult - or tried to be anyways. I never really fit in though and I grew up and grew out of trying to "fit in" so hard.

For the older ones however, it's quite puzzling. I don't get it. How much lived experience does one need to ignore to figure this out? Is the quest for a male approved identity really preferable to growing into a well developed, emotionally mature man that is actually required to maintain relationships?

It's stories like those in the article that make me understand the hostility that more extreme feminists react with when presented with things like the "male loneliness epidemic". (My second reaction, though is that if you think the "alphas" are the lonely ones, you might be mistaken - if that's the norm, then the "good ones" must be the REALLY lonely ones.)

I met my wife on OKCupid before it went to crap. She just kept telling me how I was so "respectful" compared to literally everyone else she met in years. I didn't understand then, and nowadays I can only explain so much of that behavior. I suppose it's a mix of the dominant media culture and internet culture being amplified by actors who either are ignorant of, profit from, or take advantage of it all.