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OpenAI's board fires CEO Sam Altman
(www.theregister.com)
From Cambridge Dictionary:
unnecessary actions or words that have little meaning and make something seem more important or complicated than it really is
Doesn't matter how good your intentions are to base a company on ethics, if capitalism can find value in what you are doing, the value will be extracted at any cost, ethics be damned - at least until the lack of ethics starts hurting the bottom line.