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Up until now I've only seen suggestions for content offered by the various streaming services. Today I started getting ads for a Hyundai car!
I tried to log a support call with Sony but they said they couldn't do anything without a photo of the offending ad. I now have a photo so will try again tomorrow. I know a single support call won't do anything (though I intend to be very persistent), but if enough people log formal complaints maybe Sony will "talk to" Google.
I know this is deep first world problems territory, but I feel really betrayed having a device I paid $2,300 for being used to shove ads in my face.
Except quite often they're cheaper because the manufacturer expects to recoup some of their costs by selling your data and showing you ads. So it's often more economical to just buy one and never use the "smart" features.