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A Novel Approach to Youtube Ads
(9to5google.com)
This is a most excellent place for technology news and articles.
Yeah, that's what I was thinking too. This add-on subverts the TrueView advertisement (or impression how they call it) that Google promises to advertisers.
I'm on the edge of what to think of it. Blocking ads primarily hurts Google since bidding never occurs and this speedup thing mainly hurts advertisers but also puts Google in an awkward situation.