Search for "This super specific thing" Google: Oh wait you probably meant "This super common general thing", here are a billion results on that

Or the first 10 results are actually somewhat related, but after that it's just random bullshit.

Not to mention the thousands of AI generated pages with a heading with the exact thing you want to find out, only to have 8000 words without the actual answer. Or the video equivalent where people make a 20 minutes video filled with useless filler and not actually answering the question posed in the title.

Search engines are the worst these days.

I once almost got fired from my job back in 2006 or so, the company I worked at wanted to use SEO to improve their search ranking. I said their pages didn't really add anything and wouldn't be relevant to the people searching for the terms they mentioned. But the marketing lady said if they used SEO they would be the first search result, which somehow would generate more revenue. As the IT guy I refused to do the SEO stuff, more than simply making sure the search engine could properly index their pages. They hired a SEO firm after I refused, but I would challenge everything they said. They had no response to that, I don't think they actually knew how search engines worked, they just spouted the same shit the SEO circle jerk was spouting at the time.