Not sure if you mean that it's dumb that the meat industry does this or that the article is dumb. If the latter, it's worth noting that the meat industry's contributions to climate change are enough to make us miss climate targets on their own

To have any hope of meeting the central goal of the Paris Agreement, which is to limit global warming to 2°C or less, our carbon emissions must be reduced considerably, including those coming from agriculture. Clark et al. show that even if fossil fuel emissions were eliminated immediately, emissions from the global food system alone would make it impossible to limit warming to 1.5°C and difficult even to realize the 2°C target. Thus, major changes in how food is produced are needed if we want to meet the goals of the Paris Agreement.

(emphasis mine)

https://www.science.org/doi/10.1126/science.aba7357