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this post was submitted on 12 Dec 2023
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Technology
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Being on Steam has always been a benefit to publishers. Even in 2004, people wanted on the platform because it's the platform that Half-Life 2 launched. That is a built-in install base that will have advertising right in their face about your game. Valve pays 0 dollars because Valve doesn't have to pay money, they already have other ways of paying.
EA partnered with Valve to bring EA games to Steam. (https://www.techspot.com/news/82538-ea-confirms-rumors-partnership-valve-bring-games-back.html) This was a direct agreement made with Steam. Not only has money changed hands but Valve has adjusted their revenue rates to get people to release on their platform because of this. Steam has built-in exclusivity clauses. You can release on other platforms but you can't price your game differently on other platforms. Additionally, if you have a store page on Steam, you must release it on Steam at the same time or sooner than everyone else. Valve does anti-competitive stuff like this all of the time. People just make excuses or accept it but this is Valve driving away competition.
You should look up where most of the Valve games come from. Counter-Strike, Dota 2, L4D, Portal, Team Fortress, etc were all game studios bought up and told they'd only get to make games for Valve. Remember In the Valley of Gods? https://en.wikipedia.org/wiki/Campo_Santo_(company) Valve bought the team under the promise they'd continue making a game and just put the dev team on Half-Life: Alyx. I'd say Valve is almost worse because they don't make publishing deals, they'll buy and adsorb you into their collective.